041 - How to make art more accessible with the head of MO museum, Milda Ivanauskienė

At the end of 2020, when all museums are physically closed we decided to meet people who shifted MO Museum to a virtual space.

Today we will talk about this museum and the modern art itself with the head of MO Museum Milda Ivanauskiene.

Above is the interview with Daniel Libeskind architect, who designed MO Museum.

Why MO Museum is so popular?

Simply because MO Museum became inherent part of Vilnius city cultural life before even opening its doors. 10 years before to be exact. While MO Museum opened its doors in 2018, some art projects started already back in 2009.

Another famous project was building talking statues in 2015. In addition to that, MO Museum published books and started building social media presence. MO museum is one of the most popular museums in Lithuania. It has more than 50 thousand people following in Facebook, and more than 20 thousand on Instagram.

Even before the pandemic the digital was important as art must become more accessible. In its blog Mo Museum shares a lot of great content including video, games, pictures, articles and online events.

How to make museums more accessible?

"Our goal is to connect with people. We work hard to meet people where they are actually an online is the often place to meet nowadays"- says Milda Ivanauskiene

Especially during the pandemic museum seeks to find new ways to engage and inspire. It is especially hard as people cannot access the museum physically.

Accessibility reduces all the barriers. Social, financial, physical... And the MO Museum is able to meet people where they are by adapting to people's habits.

"So for instance, teenagers or young adults are used to listening to podcasts. So why not to bring the content in this format that they are familiar with?"- says Milda Ivanauskiene.

In 21st century, bringing visitors to the museum is not as important as meeting them in the digital space. It breaks all the constrains embracing new mediums and formats.

Our Top 3 favourite links from MO museum:

1. MO museums blog.

Here you will find interviews, videos, games and virtual tours: https://mo.lt/tinklarastis/

2. MO Facebook profile.

Here you can participate in the live events. And get some art on your facebook wall: https://www.facebook.com/momuziejus

3. The way to support the museum.

Art needs your support on Patreon: https://www.patreon.com/MOmuziejus

Photo of Milda taken by Ugnė Vasyliūtė.

Article is written by Ruta Naujokaitė, who is as well a host at Lithuanian Dream Podcast and the president at LEO in Berlin. Ruta is a Marketing Manager with 7 year’s experience across NGO and digital health sectors. Specialising in digital marketing and passionate about gender equality and bringing Lithuania to the global digital map. She is looking forward to network with people passionate about leadership and marketing in digital health space.